TikTok Travel Marketing | A Complete Guide to Reaching Gen Z Travelers


Summary: Whether you are a hotel, destination, or tour operator, TikTok is worth your time and marketing budget. Sign up for a free account and learn how to use TikTok to reach Gen Z travelers!


TikTok Travel Marketing | A Complete Guide to Reaching Gen Z Travelers
TikTok Travel Marketing | A Complete Guide to Reaching Gen Z Travelers.



The social media landscape is always shifting, and it’s no surprise that Generation Z (Gen Z) is at the lead. TikTok is one of the more recent additions to the social media realm, and it’s proven to be particularly popular among this age.

For marketers, TikTok represents a massive opportunity to reach a new and highly engaged audience – Gen Z, those born between the early 1990s and the early 2000s.

TikTok offers a powerful way to connect with this generation, who are already swamped with traditional advertising but are highly receptive to marketing; that is native to the platforms they use daily.

In this post – TikTok Travel Marketing, we will go over what Tiktok is, how top travel firms have used it to great success, and how you can incorporate it into your own travel marketing strategy.



What Is TikTok?


What Is TikTok?
What Is TikTok?


TikTok is a short-form video-sharing app that is available on IOS and Android smart-phones and has a global user base of over 136 million.

The algorithm of TikTok ensures that videos made by new and lesser-known users get some exposure. The more a user interacts with the content, the more relevant content is pushed to them.

It lets users to make and share videos ranging in length from 15 seconds to three minutes. Pranks, jokes, and amusement are featured in the majority of them. However, TikTok may be a powerful instrument for tourism social media marketing.



Is TikTok a Good Platform for Gen Z Travel Marketing?


Half of TikTok’s audience is under the age of 34, according to Omni Core Agency. As a result, Gen Z and young millennials are among the users.

According to research, 57 percent of Gen Z’ers planning summer vacations will utilize social media to arrange their excursions.



Top Travel Brands Using TikTok to Promote Their Products


Top Travel Brands Using TikTok to Promote Their Products
Top Travel Brands Using TikTok to Promote Their Products


Expedia Group


In the United States, the Expedia Group’s Hotwire brand sponsored a travel-related hashtag challenge. They engaged 20 creators to make short videos demonstrating where they would like to go on a much-needed vacation.

Jason Derulo, a pop sensation with over 47 million TikTok followers, was requested to serve as a judge in the competition. Over 11 billion people have seen the hashtag #HotwireHotelGoals.




Still In the United States, Delta Air Lines launched a TikTok campaign, asking users to share short videos about their favorite vacations. In just 36 hours after partnering with TikTok, their campaign received over 19.5 million views.




For Marriott’s Bonvoy reward program, the “Vacation Makes Us” campaign encouraged members to create travel movies using Marriott’s custom song and hashtag montages.

Over 4.3 million people watched videos using the hashtag #TravelMakesUs.


These are the kinds of encouraging statistics that might persuade you to invest in your own TikTok travel marketing campaign.



Make TikTok a part of your Gen Z marketing strategy


In 2021, the typical user spent roughly 24 hours per month on TikTok. And the app’s popularity continues to rise.

TikTok appears to be an excellent medium for marketing your travel items, given the huge number of users and the amount of time they spend scrolling through content.



Here are four approaches to reach the Gen Z market with TikTok:


Here are four approaches to reach the Gen Z market with TikTok:
Here are four approaches to reach the Gen Z market with TikTok:


TikTok’s Spark Ads can be used


TikTok has developed a number of tools to assist brands in their marketing efforts. One of these is a product called “spark advertisements.”

These adverts increase the number of people who see organically made posts and share relevant content that creators post in their feeds. You have control over your budget, target market, and ad placement.


Show Your Human Side and Be True To Yourself


Gen Z (and customers in general) desire authenticity in the information they consume, according to research. This means that, in contrast to more traditional tactics, they are avidly seeking the human element in marketing initiatives.

Telling a story about how your travel company came to be is one way to accomplish this; it will make viewers feel more connected and demonstrate that you share the same basic principles.


Encourage audience participation


Create campaigns that urge viewers to participate in order to achieve high levels of engagement.

A hashtag video challenge encourages viewers to share their thoughts on your brand and their experience with it. Other TikTok users will be curious whether they post videos of themselves on vacation.


Collaborate with Influencers on Social Media


When it comes to reaching the Gen Z demographic, social media influencers are very useful. On social media, at least one travel influencer is followed by 49 percent of Gen Z adults and 50 percent of Millennials.

Outside of TikTok’s ad platform, influencer campaigns are possible. Make direct contact with an influencer and work out an arrangement for them to post a TikTok video advertising your brand.



Before you use TikTok marketing, there are a few things to think about


Using this platform has numerous advantages. Is TikTok, however, the ideal fit for your business?


Rate of Marketing Success


Marketing on social media isn’t always successful. Always do your homework before beginning a campaign, especially if you’re targeting a younger demographic.


TikTok and Ad Tech companies partnership


TikTok’s marketing partner program has yet to attract many ad tech companies. Cross-channel campaigns are tough to run as a result of this. This will change as more brands begin to use it as a marketing tool.


Working with an Influencer Is Expensive


Working on a hashtag challenge with a top social media influencer can cost up to six figures. For smaller travel enterprises with a limited budget, this could be a deciding factor.




Because it raises awareness, using social media to sell your travel firm can have a good impact on your brand. In addition, several travel and tourist companies have chosen to employ Youtube, Twitter, and Instagram, which has shown to be extremely successful.

To target the Gen Z demographic, a social media platform that is tailored to their needs is essential. You can effectively target this audience if you follow the steps outlined above.


Do you need help with your Social media marketing? Reach out to us and we will be glad to help. Email: info@travelwithenockandjaqi.com or Whatsapp text us on 0772987442.



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